Telecom and IT News

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The President of the European Commission, Jean Claude Juncker, has promised during his speech on the State of the European Union team free Wi-Fi in every town, covering the entire European Union with access to the wireless network. This means Free wireless internet in public places all over Europe.

This proposition makes a step up to the telecom facilities restoring new ways that it also includes an improvement in 5G technology, a continental level for the future to be precise by 2025. The president has calculated a profit for this new update in the tech field, which will generate around 1,3 million working places.

However, the European Commission had already confirmed their commitment to a new proposal about roaming improvement that applied to a minimum of 90 days of free itinerancy ´roaming´. They finally decided to declined it, as Mr. Juncker´s intention is to make Europeans feels like home everywhere they travel to.

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The idea will be to end with roaming next summer, 2017. European Union has compromised themselves to make free itinerancy all around the European territory by June 2017, including calls, text messages and data pack tariff. The plan is to allocate 120,000 villages and cities with public wireless internet.

The changes would go hand in hand with an extension of ‘ Juncker Plan ‘ strategic investments beyond 2018, when it was expected to be closed, after a year in operation and about 160,000 million euros mobilized. He proposed to increase the financial capacity of the so-called European Fund for Strategic Investments (EFSI) to reach at least 500,000 million by 2020 and look forward to mobilize 630,000 million in 2022.

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Nevertheless, it is not clear how the commission will carry out the work, as it doesn’t have enough power to force municipalities to install free wireless internet in public places. The proposal said: “Free local wireless connectivity made accessible in busy places where many people gather and await the next step on their daily agenda can provide significant added value by allowing idle and transit time to be converted into productive, relaxing or more informed experiences.”.

 

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The expanding broadband of Internet communications and the bet of social media publishers like Facebook for video provides marketers with improved outlets for engagement.

More and more, consumers are forgetting about traditional media and turning instead to digital video for entertainment and brand awareness. As a fact, search advertising (advertising in seach engines like Google) is being surpassed by display ads spend from video, banner ads or rich media. Marketers must, therefore, adapt their campaigns to adapt to their changing user behaviors. Business Insider reports that this trend will reach nearly $5 billion in 2016, while TV ad revenue will decline by nearly 3% per year during the 2013-2016 time period.


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But the way to convince your customers to purchase your product won’t be based on showing them an interesting video through one platform. On the contrary, cross-channels video campaigns will connect users through websites, social networks, mobile devices, connected TVs or even from their cars in a nearly future. Expensive purchases will make our customer go through different stages of conversion and successful cross-channel video advertising campaigns should reach users across their entire path (find the necessity, get to know the product and purchase it).

In-stream video advertising is also a good strategy to reach your customer needs. In-stream video ads display content within a video player before, during or after a piece of video content (Youtube, as the main example). This is a great way to approach your audience, as they are already searching for video content to solve a problem.

On the other hand, Social media networks offers a solution that goes beyond promotional advertising. Videos advertised in Facebook, Twitter, or Instagram are inherently more shareable and therefhore, increase the user engagement, as they can also comment and like them.

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Finally, another channel to promote your digital video campaigns is through Programmatic TV. Instead of traditional TV advertising, Video-on-demand enables marketers to better focus their audience and to deliver targeted videos to niche segments already engaged with related video content.

Video advertising is the new trend to engage your customers, and all these tools will help your company surpass your competitors and deliver content that gives value to your targeted audience.

 

 

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Around this time last year, people were sending three times more messages via WhatsApp and Facebook Messenger than by SMS texts. Facebook made it quite clear with 60 billion messages a day whilst SMS was below these numbers by almost three times. 

Currently Facebook messenger is trying to become the most popular OTT, marketing itself as the “fastest way to message”, trying to maintain its platform and reputation ahead of the curve, as all other social media platforms and telecommunication companies are improving with their own services rapidly as well.

Messenger is a closer runner-up with 900 million from 800 in just few months, although WhatsApp is still on top with over a billion users in February. 

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With 4G and Wi-Fi coverage expanding globally, all internet connected messaging apps have increased their popularity multifold over the old ways of SMS. Other consideration to this trend is that texts messages can be expensive, by the simple fact that they cost money. A fact that will be enough for a user to decide taking the messaging apps route which are free and offer added features such as group chats and file sharing among others. No wonder standard SMS is slowly dying.

Statistics shows texts messages have impressively increased by 8.6 trillion sent in the previous year comparing to the 8 trillion four years ago, however, they still have failed in keeping pace with the proportional growth of mobile phones. 

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Innovative ways are constantly being investigated in Silicon Valley for “messaging apps”. Facebook Messenger app wants to be on the top of the pyramid, not only above SMS but above all other Apps. For instance, new bots into Messenger and Skype are being introduced by Facebook and Microsoft.

Google Vodafone, Deutsche Telekom and America Movil have teamed up to make “Rich Communications Services”, the much-anticipated successor to SMS, a reality.

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Online video entertainment has created a huge impact to traditional media companies that didn’t believe in the huge opportunities that video-on-demand services where going to bring. They refused to acknowledge the market opportunities beyond traditional pay-TV services. This change has become a global phenomenon. The impact and implications are enormous.

But, what are Over-the-top services? Over-the-top, or OTT, is the term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT can be divided into three different revenue models:

  • SVOD: Subscription-based model, such as the well-known Netflix or Hulu
  • AVOD: Free and Ad-based services such as Cracked and Hulu
  • TVOD: Transactional services such as Itunes

 

SVOD will become the region’s largest OTT revenue source in 2018. AVOD is expected to surpass SVOD in 2020, due to the rapid expansion in mobile advertising.

In Western European countries, over-the-top (OTT) television and video revenues will more than double in the 5 coming years. This growth rates will vary a lot, depending on the country. OTT adoption is high in UK, the Netherlands and specially Sweden, were in the south (Spain, Portugal) it hasn’t make a difference, yet. This is mainly because these countries report a huge presence of piracy content.

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OTT TV and video revenues in Western Europe will be increased, between 2015 and 2021, in $8.25 billion. The UK will be the marked leader, with $2.30 billion, followed by Germany ($1.34 billion), France ($1.13 billion) and Italy ($0.99 billion)

However, growth will be tied to distribution. As internet-connected TVs become more and more popular, so will be OTT video services.

Traditional cable and satellite services are taking action to face these market changes. As an example, Time Warner has just taken 10% of Hulu stakes, one of the main OTT players.

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